TEBOGROUPassists both new and existing companies in developing branding and positioning strategies for their products and services. In addition to strategy, TEBOGROUPassociates have extensive experience in negotiating with and managing external groups such as advertising agencies, design firms and consumer research companies. The group will guide clients in minimizing costs and maximizing quality when seeking outside marketing services.
Brand name and concept development
Identification of target customer
Definition of key competitive differences:
develop positioning strategy
Recommend test market procedures
Sales promotion and advertising planning
Organize communications, including graphics, brochures and sales promotion materials
Manage consumer research projects
Team members have been instrumental in the development and positioning of the brands shown at the right.